How We Decide
by Jonah Lehrer
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“Brilliant book with one clear message: our emotional brain is faster and usually smarter than our logical brain. Our emotions are trained by years of logic and experience, retaining it all for real wisdom. Many decisions are better made by going with the gut feeling. Gets a little too technical with deep brain/neuro/cortex talk, but brings it back to usable points.”
Source →Recommended by 3 notable people, including Derek Sivers and Seth Godin
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Should I read this?
Recommended by 3 sources and appears in Psychology, Science, and Social Sciences.
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.Since Plato, philosophers have described the decisionmaking process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience,...
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Why recommended
Recommended by 3 sources and appears in Psychology, Science, and Social Sciences.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Derek Sivers
Author; founder of CD Baby
“Brilliant book with one clear message: our emotional brain is faster and usually smarter than our logical brain. Our emotions are trained by years of logic and experience, retaining it all for real wisdom. Many decisions are better made by going with the gut feeling. Gets a little too technical with deep brain/neuro/cortex talk, but brings it back to usable points.”
Appears In
Not sure if this is the right fit?
Consider The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. Recommended by 8 sources.
“Soft-spoken, heavily illustrated fable built from short dialogues and watercolor sketches. Each spread pairs a spare line of text with a loose drawing, so the pleasure is visual and aphoristic rather than narrative; readers collect felt-true sentences more than plot. Most useful when you want quick consolations, a prompt for conversation with a child, or a pause during a rough day. Limiting if you want sustained argument, concrete advice, or tightly plotted storytelling: the repetition of gentleness can feel sentimental or thin after a while.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
How We Decide
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