Crisis Ready
Building an Invincible Brand in an Uncertain World
by Melissa Agnes
Should I read this?
appears in Marketing.
Melissa Agnes, a leading authority on crisis management and preparedness, provides a clear roadmap to implementing a crisis ready culture and thus building an INVINCIBLE brand. No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack ...
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appears in Marketing.
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Crisis Ready
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