Competition Demystified
A Radically Simplified Approach to Business Strategy
by Bruce C. Greenwald
Recommended by Michael Mauboussin and Patrick OShaughnessy
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Recommended by 2 sources and appears in Private Equity, Best Business Books, and Finance.
Since 1980, Michael Porter?s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition?a theory that is far simpler than Porter?s and much easier for strategic planners to apply in the...
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Recommended by 2 sources and appears in Private Equity, Best Business Books, and Finance.
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Michael Mauboussin
“7/ Also in the 1990s, Bruce Greenwald @CenterDodd starting teaching The Economics of Strategic Behavior @Columbia_Biz. Much of this course is captured in the book, Competition Demystified. The book has a lot of useful techniques. | @jeff_gramm I have yes. Great book.”
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Competition Demystified
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