A Radically Simplified Approach to Business Strategy
by Bruce C. Greenwald
Recommended by Michael Mauboussin and Patrick OShaughnessy
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Recommended by 2 sources and appears in Finance, Business, and Nonfiction.
Since 1980, Michael Porter?s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition?a theory that is far simpler than Porter?s and much easier for strategic planners to apply in the...
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Why recommended
Recommended by 2 sources and appears in Finance, Business, and Nonfiction.
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Consider The Undoing Project by Michael Lewis. Recommended by 18 sources.
“Michael Lewis chronicles the friendship and intellectual partnership of Daniel Kahneman and Amos Tversky, who championed the idea that cognitive biases shape our choices. The narrative reads like a buddy story, weaving their discoveries into personal anecdotes and the drama of their collaboration. You'll grasp key ideas—loss aversion, framing—through their story, but the book focuses on biography, not application. Helpful for understanding behavioral economics' origins; less useful if you want actionable advice. The emotional arc of their relationship can overshadow the science.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
