Market Research
Topic List4 books curated2 recommendations totalA curated collection of books related to Market Research, ranked by recommendation signals.
Truth and Lies About Why We Buy
How much do we know about why we buy What truly influences our decisions in today?s messagecluttered world An eyegrabbing advertisement, a catchy slogan, an infectious jingle Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of themIn BUYOLOGY, Lindstrom presents the astonishing...
The Hidden Forces that Shape Behavior
Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make from what we buy, to the careers we choose, to what we eat in his latest New York Times bestseller that is a rare business book that s both informative and enough fun to take to the beach (Fortune.com). If you re like most pe...
The Practical Guide to Applying Behavior Design to Research and Marketing
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This list aggregates books that appear in public recommendation sources, reader-interest signals, and category data. Books are ranked by their position from the source list; recommendation counts and ratings are shown where available. Open any book to see source-backed recommendation proof, editorial context, and Amazon options — the per-book detail page is where the trust signals live.