Logo Design

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by bestselling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity d...

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and b...

Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in Architecture,, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the con...

"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." ? Michael BierutThis vast collection of over 1,300 symbols and logotypes ? clearly arranged across 75 different categories according to their basic vi...

Completely updated and expanded, the second edition of David Airey's "Logo Design Love" contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In "...