Southwest Airlines' Crazy Recipe for Business and Personal Success
by Kevin Freiberg
Recommended by Mohnish Pabrai
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Recommended by 2 sources and appears in Most Recommended Books, Leadership, and Business.
Twentyfive years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and inflight meals are never servedjust sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," ...
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Why recommended
Recommended by 2 sources and appears in Most Recommended Books, Leadership, and Business.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Mohnish Pabrai
“Sure. Many books on $LUV. And HBS Cases Must understand the culture.”
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Consider Good to Great by Jim Collins. Recommended by 29 sources.
“The book walks you through a multi-year research project, contrasting spectacular performers with mere survivors. The core insight—that sustained greatness hinges on disciplined people, thought, and action—feels sturdy and actionable. But the book’s arguments rely on retrospective selection of companies, and some of its darlings later faltered. You’ll find a methodical, almost monastic tone that rewards patience but may irritate if you want contemporary, tech-savvy lessons.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
