Imperative Actions You Need to Take and Master to Dominate Your Competition and Win for Yourself...For the Next Decade
by Jeffrey Gitomer
appears in Sales.
Jeffrey Gitomer?s SALES MANIFESTOAxioms, Affirmations, and Actions you MUST TAKE that will guide you to success and wealth for the next decade After 50 years of successfully making sales all over the world. After delivering more than 2,500 customized speeches to the world's biggest companies. After establishing an unrivaled social platform with mi...
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Consider Crossing the Chasm by Geoffrey A. Moore. Recommended by 25 sources.
“A practical guide to marketing disruptive technology products, built around the idea that many innovations stall between early adopters and the mainstream. Moore offers a clear playbook for identifying a beachhead segment and dominating it before expanding. The advice is direct and actionable, but the case studies—mostly from enterprise hardware and software of the 1990s—can feel distant. Still, the underlying segmentation logic remains useful for anyone navigating the messy middle of tech adoption.”
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