Winning More Business by Leveraging Digital Influence and Creating Human Connection
by David J. P. Fisher
appears in Sales.
The future of sales is here today. If you try to sell like you did in the past, you are going to have a very uncomfortable conversation with obsolescence. Technology, has fundamentally shifted how prospects buy?which means that salespeople have to catch up and change how they sell. You don?t have to surrender your personality and drive to the robot ...
Check formats, pricing, and current availability directly.
Why recommended
appears in Sales.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
No verified recommendation proof available yet.
Check formats, pricing, and availability options directly on Amazon.
Consider Crossing the Chasm by Geoffrey A. Moore. Recommended by 25 sources.
“A practical guide to marketing disruptive technology products, built around the idea that many innovations stall between early adopters and the mainstream. Moore offers a clear playbook for identifying a beachhead segment and dominating it before expanding. The advice is direct and actionable, but the case studies—mostly from enterprise hardware and software of the 1990s—can feel distant. Still, the underlying segmentation logic remains useful for anyone navigating the messy middle of tech adoption.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
