The Future of Your Company Depends on It
by Al Ries
Recommended by 4 notable people, including Ev Williams and Arianna Huffington
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See customer reviews on Amazon →Recommended by 6 sources and appears in Most Recommended Books, Leadership, and Business.
What's the secret to a company's continued growth and prosperity Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that longlasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using re...
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Why recommended
Recommended by 6 sources and appears in Most Recommended Books, Leadership, and Business.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
David Cancel
American entrepreneur, investor
“Focus by Al Reis is a excellent on branding, naming, and marketing.”
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Consider Good to Great by Jim Collins. Recommended by 29 sources.
“The book walks you through a multi-year research project, contrasting spectacular performers with mere survivors. The core insight—that sustained greatness hinges on disciplined people, thought, and action—feels sturdy and actionable. But the book’s arguments rely on retrospective selection of companies, and some of its darlings later faltered. You’ll find a methodical, almost monastic tone that rewards patience but may irritate if you want contemporary, tech-savvy lessons.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
