for professional sellers
by Deb Calvert
appears in Sales.
Make every sales call count and be the ONE seller buyers want to talk to! With DISCOVER Questions? , you will be able to differentiate yourself from the pack, create value for your buyers and connect is ways you never knew were possible. The research (over 15 years of it with sellers like you!) and anecdotes from actual sales calls will show you ex...
Check formats, pricing, and current availability directly.
Why recommended
appears in Sales.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
No verified recommendation proof available yet.
Check formats, pricing, and availability options directly on Amazon.
Consider Crossing the Chasm by Geoffrey A. Moore. Recommended by 25 sources.
“A practical guide to marketing disruptive technology products, built around the idea that many innovations stall between early adopters and the mainstream. Moore offers a clear playbook for identifying a beachhead segment and dominating it before expanding. The advice is direct and actionable, but the case studies—mostly from enterprise hardware and software of the 1990s—can feel distant. Still, the underlying segmentation logic remains useful for anyone navigating the messy middle of tech adoption.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
