How to Design, Build and Scale a CustomerCentric Sales Organization (Sales Blueprints)
by Jacco van der Kooij
appears in Sales.
An updated version of the musthave book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between...
Check formats, pricing, and current availability directly.
Why recommended
appears in Sales.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
No verified recommendation proof available yet.
Check formats, pricing, and availability options directly on Amazon.
Consider Crossing the Chasm by Geoffrey A. Moore. Recommended by 25 sources.
“A practical guide to marketing disruptive technology products, built around the idea that many innovations stall between early adopters and the mainstream. Moore offers a clear playbook for identifying a beachhead segment and dominating it before expanding. The advice is direct and actionable, but the case studies—mostly from enterprise hardware and software of the 1990s—can feel distant. Still, the underlying segmentation logic remains useful for anyone navigating the messy middle of tech adoption.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
