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The Robert Collier Letter Book
4 recommendations

The Robert Collier Letter Book

by Robert Collier

Recommended by Patrick O'Shaughnessy and Ramit Sethi

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Should I read this?

Recommended by 4 sources and appears in Most Recommended Books, Writing, and Business.

Robert Collier's sales letters were successful because he wrote to his readers' needs. Although Collier wanted folks to order products, his letters were friendly and personal, and he always began by looking at things from the reader's perspective. His sales shrewdness and writing expertise placed hundreds of millions of dollars in his clients' pock...

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Why recommended

Recommended by 4 sources and appears in Most Recommended Books, Writing, and Business.

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R

Ramit Sethi

An amazing book on copywriting and really how to understand human behavior and human drive.

Appears In

Accidental Presidents
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Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.

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The Robert Collier Letter Book

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