The Brand Flip
Why customers now run companies and how to profit from it
by Marty Neumeier
Recommended by Vinod Khosla and Peep Laja
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Should I read this?
Recommended by 3 sources and appears in Most Recommended Books, Business, and Nonfiction.
Bestselling brand expert Marty Neumeier shows you how to make the leap from a companydriven past to the consumerdriven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from costbased pricing to relationship pricing, from market segments to brand tribes, and from cus...
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Why recommended
Recommended by 3 sources and appears in Most Recommended Books, Business, and Nonfiction.
Recommended by notable people
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Not sure if this is the right fit?
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