Why customers now run companies and how to profit from it
by Marty Neumeier
Recommended by Vinod Khosla and Peep Laja
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Recommended by 3 sources and appears in Most Recommended Books, Business, and Nonfiction.
Bestselling brand expert Marty Neumeier shows you how to make the leap from a companydriven past to the consumerdriven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from costbased pricing to relationship pricing, from market segments to brand tribes, and from cus...
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Why recommended
Recommended by 3 sources and appears in Most Recommended Books, Business, and Nonfiction.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
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Consider Accidental Presidents by Jared Cohen. Recommended by 10 sources.
“Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
