How Smart Companies Design the Product Around the Price
by Madhavan Ramanujam
More Recommenders
“Book rec: Monetizing Innovation by @MadhavanSF Follow rec: @patio11 A good starting heuristic is to regularly ask prospective customers for more $$ until a good fraction of prospects push back. Also think about pricing relative to how customers perceive the value you create.”
Source →Recommended by 3 notable people, including Bill Gurley and Ramit Sethi
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Amazon availability
See customer reviews on Amazon →Recommended by 3 sources and appears in Most Recommended Books, Entrepreneurship, and Management.
The book explains how most companies get sidetracked by ProductDriven Thinking and how to innovate by starting with the price customers will pay, and creating the product for that price. It will present a process that SimonKucher & Partners has used to help dozens of others avoid innovation failure by making pricing and marketing their guiding li...
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Why recommended
Recommended by 3 sources and appears in Most Recommended Books, Entrepreneurship, and Management.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Leo Polovets
“Book rec: Monetizing Innovation by @MadhavanSF Follow rec: @patio11 A good starting heuristic is to regularly ask prospective customers for more $$ until a good fraction of prospects push back. Also think about pricing relative to how customers perceive the value you create.”
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Consider The Hard Thing About Hard Things by Ben Horowitz. Recommended by 54 sources.
“A blunt, conversational tour through the worst parts of building a company. Horowitz shares personal stories from his own startup failures and recoveries, offering practical wisdom on layoffs, pivots, CEO loneliness, and managing when times are bad. The value is in the honest, experience-based insight you won't get from business school. The limitation is its narrow focus on venture-backed tech startups—if you're not in that world, some advice may feel irrelevant. Reads like a wise mentor telling you what nobody else will.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
