Creative Selection
Inside Apple's Design Process During the Golden Age of Steve Jobs
by Ken Kocienda
Recommended by 4 notable people, including Keith Rabois and Andrew Chen
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Should I read this?
Recommended by 6 sources and appears in Silicon Valley, Most Recommended Books, and Technology.
An insider's account of Apple's creative process during the golden years of Steve Jobs.Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a high...
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Why recommended
Recommended by 6 sources and appears in Silicon Valley, Most Recommended Books, and Technology.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Chris Dixon
“@SJeneris @a16z @cdixon btw this is an awesome book that talks in depth about Apple's efforts around the first soft keyboard:”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Creative Selection
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