by Stephen Schiffman
Recommended by Mark Cuban
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Practical, tactic-first manual from sales trainer Stephen Schiffman that hands you phone scripts, objection responses, and step-by-step calling routines meant for immediate use. The book favors repeatable wording and call rhythms over high-level sales theory, so it works best when you want words to say rather than strategy diagrams. Frustration comes from phone-era examples and a middle that restates templates at length, making parts feel mechanical. Expect to adapt phrasing for email or social outreach.
This summary and audience guidance are AI-generated from the book's description and its recommendation history, last updated June 2026. Recommendations, quotes and sources elsewhere on this page come from published material and are not generated.
The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he'll show you why cold calling is still a central element of the sales cycle and where to fin...
Difficulty:easy
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View available editions on AmazonWhy recommended
Recommended by 2 sources and appears in Most Recommended Books, Business, and Nonfiction.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Mark Cuban
American investor and entrepreneur (born 1958)
“This is a book that every CEO needs to read. If you can't sell, you can't survive. If you can sellif you can figure out how to open doors and make your customers happyyou not only will always be able to eat and put a roof over your head but also thrive in any corporate or entrepreneurial environment.”
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Consider Accidental Presidents by Jared Cohen. Recommended by 10 sources.
“Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
