You Should Test That
Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
by Chris Goward
Should I read this?
Recommended by 1 source and appears in E Commerce, Business, and Nonfiction.
Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you finetune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take th...
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Why recommended
Recommended by 1 source and appears in E Commerce, Business, and Nonfiction.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Kirk Borne
“What Does A/B Testing Have to do with #MachineLearning by @HubSpot —————— #BigData #DataScience #ABtesting #CX #Personalization #Martech #Adtech #RecSys #AI #DataMining #CMO #DigitalMarketing ——— ++See this book:”
Appears In
Not sure if this is the right fit?
Consider Accidental Presidents by Jared Cohen. Recommended by 10 sources.
“Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.”
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How recommendation signals are reviewed
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.