Value Proposition Design
How to Create Products and Services Customers Want (Strategyzer)
by Alexander Osterwalder
Recommended by John D Saunders and Steve Blank
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Should I read this?
Recommended by 2 sources and appears in Design, Entrepreneurship, and Design.
If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want. It compliments ...
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Why recommended
Recommended by 2 sources and appears in Design, Entrepreneurship, and Design.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Steve Blank
“Is a “must have” for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Value Proposition Design
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