The Power of 'I Will'
by Shaun Tomson
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Consider Let My People Go Surfing by Yvon Chouinard. Recommended by 14 sources.
“Part adventure memoir, part business manifesto, this book reads like a conversation with a stubborn idealist who built a company against conventional wisdom. The most useful sections detail Patagonia’s unorthodox practices—from on-site childcare to radical supply-chain transparency. But the narrative can meander, and the environmental preaching sometimes overwhelms the business insights. Readers seeking a step-by-step guide to conscious capitalism will find more inspiration than instruction, as Chouinard’s success often seems inseparable from his unique climbing-bum ethos.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
