Is Your Marketing out of Sync?
by Seth Godin
Recommended by Derek Sivers
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Recommended by 1 source and appears in Business and Nonfiction.
Gotta get me some of that New Marketing. Bring me blogs, email, YouTube videos, MySpace pages, Google AdWords . . . I dont care, as long as it's shiny and new. Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped c...
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Why recommended
Recommended by 1 source and appears in Business and Nonfiction.
People and public figures who have recommended this book.
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Derek Sivers
Author; founder of CD Baby
“Instead of asking how to use the new internet tools to support your existing business, ask how you can change your business to take best advantage of the new tools.”
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Consider Accidental Presidents by Jared Cohen. Recommended by 10 sources.
“Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
