The Underground Playbook for Growing Your Company Online (1st Edition)
by Russell Brunson
Proof-backed recommendation
Amazon availability
DotCom Secrets lays out step-by-step funnel patterns, example sequences, and copy templates aimed at turning website visitors into paying customers. Chapters are short, example-heavy, and prioritize practical sequences: lead magnets, tripwires, order bumps, and follow-up funnels. Useful parts are the concrete headline and sequence templates you can adapt and test immediately. Annoyances include a persistent sales-first tone and repetition of similar funnel maps, which can make midbook sections feel formulaic and thin on long-term branding nuance.
This summary and audience guidance are AI-generated from the book's description and its recommendation history, last updated June 2026. Recommendations, quotes and sources elsewhere on this page come from published material and are not generated.
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you?ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that?s rarely the case. Low traffic and weak conversion numbers are just symptoms of a ...
Difficulty:easy
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View available editions on AmazonWhy recommended
Recommended by 2 sources and appears in Business and Nonfiction.
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Consider Accidental Presidents by Jared Cohen. Recommended by 10 sources.
“Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.”
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
