DataDriven Marketing
The 15 Metrics Everyone in Marketing Should Know
by Mark Jeffery
Recommended by Jeff Bezos and Peter Rex
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Should I read this?
Recommended by 3 sources and appears in Best Business Books, Business, and Nonfiction.
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Datadriven marketing improves ef...
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Why recommended
Recommended by 3 sources and appears in Best Business Books, Business, and Nonfiction.
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Consider The Hard Thing About Hard Things by Ben Horowitz. Recommended by 60 sources.
“A blunt, conversational tour through the worst parts of building a company. Horowitz shares personal stories from his own startup failures and recoveries, offering practical wisdom on layoffs, pivots, CEO loneliness, and managing when times are bad. The value is in the honest, experience-based insight you won't get from business school. The limitation is its narrow focus on venture-backed tech startups—if you're not in that world, some advice may feel irrelevant. Reads like a wise mentor telling you what nobody else will.”
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