CA$HVERTISING
How to Use More than 100 Secrets of AdAgency Psychology to Make Big Money Selling Anything to Anyone
by Drew Eric Whitman
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Should I read this?
appears in Best Books on Writing, Business, and Nonfiction.
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do YouFACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than nonheadline copy.FACT! Ads with sale prices draw 20 percent mor...
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appears in Best Books on Writing, Business, and Nonfiction.
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