CA$HVERTISING
How to Use More than 100 Secrets of AdAgency Psychology to Make Big Money Selling Anything to Anyone
by Drew Eric Whitman
Should I read this?
appears in Best Books on Writing, Business, and Nonfiction.
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do YouFACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than nonheadline copy.FACT! Ads with sale prices draw 20 percent mor...
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Why recommended
appears in Best Books on Writing, Business, and Nonfiction.
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.